Often no. The crawlers behind ChatGPT, Perplexity, and Google's AI run no JavaScript — they read only the raw HTML your server sends. Many med-spa sites built on Wix, Squarespace, or booking widgets load their text and prices with JavaScript, so to an AI the page looks nearly blank, and your prices aren't there to quote.
There are two ways a clinic ends up invisible to AI. The first is a JavaScript-rendered site: the page looks fine in your browser, but the content is injected by scripts the AI crawler never runs, so it sees an almost-empty shell. The second, and far more common, is a perfectly readable page that simply never states a price in text — the cost lives in an image, a PDF, a “book a consult” button, or a booking widget. Either way, when a patient asks an AI “how much is Botox in my city,” the AI reaches for a competitor who published a real number it could read.
You can check in about 30 seconds, no tools required. Open your site, right-click, and choose “View Page Source” — that raw text is roughly what an AI crawler sees. Use your browser’s find (Cmd/Ctrl-F) to search the source for your Botox price (e.g. “$12” or “per unit”). If it isn’t there, neither ChatGPT nor Google’s AI can quote it. You can also just ask ChatGPT what a treatment costs at your clinic and see whether it names you or a competitor.
The fix is straightforward and doesn’t require rebuilding your site: publish your key facts — a real per-unit price, the questions patients actually ask, your treatment areas — as plain, server-rendered text the crawler can read, on a page that matches the question. If you want to know exactly what an AI sees on your site today and which competitor it names instead, our free AI-visibility audit checks it for you.
See where your clinic stands
Check in 30 seconds whether AI names your clinic for treatments in your city — we work with only one clinic per city.
Related