Will Siri recommend my med spa?

In January 2026 Apple announced it is paying Google roughly $1 billion a year to run a custom Gemini model behind Siri and Apple Intelligence, with the first wave rolling out to iPhones through iOS 26.4 in spring 2026. Gemini now handles Siri's understanding of your question and the world-knowledge, reasoning-style answers it gives back — the exact kind of answer a patient gets when they ask their phone "where's the best place for Botox near me?"

Because the model behind Siri is Google's, the signals that make Siri surface your clinic overlap heavily with what already decides Google's AI Overview: a complete Google Business Profile, and whether your treatment and pricing information is published in a form the AI can read and trust. Win the Google-AI answer for "Botox cost in [your city]" and you are far more likely to be the clinic the new Siri names too — the two draw on the same foundations.

It isn't automatic or exclusive. iPhone users can still opt to send specific questions to ChatGPT, and Siri's behavior will keep shifting as the rollout continues — so treat this as a direction, not a fixed rulebook. But the direction is unmistakable: the assistant on hundreds of millions of iPhones is becoming an answer engine that names specific businesses, and it leans on Google. A clinic that's invisible to Google's AI today is likely invisible to the new Siri tomorrow.

The practical move is the same one that wins the other engines — make your clinic the readable, well-corroborated answer to the questions patients ask, don't rely on ads or review count to carry you, and check where you actually stand. Our free scan shows whether AI names your clinic in your city right now across ChatGPT and Google's AI — the same Google-ecosystem foundations the Gemini-powered Siri draws on.