Research library
We study how ChatGPT and Google's AI pick which local businesses to recommend, and publish what we find. Our earlier studies focused on med spas; the newest covers 12 industries.
12 industries, 14 cities, 168 searches: 41% of top-rated local businesses weren't named by ChatGPT or Google's AI. Plumbers, roofers, dentists, lawyers and more.
Dallas–Fort Worth and Texas firms that work on getting local businesses named in ChatGPT and Google's AI answers, what each says it does, and how to choose. Written by Renownly, one of the providers listed.
Four ways to get recommended by ChatGPT and Google's AI, what each costs, and who each fits. Prices checked October 2026.
Our keystone study: which clinics Google's AI names for Botox across all 31 DFW cities, with an open dataset. One clinic is named in 20 of 31 cities.
Original data: ChatGPT names a far wider, largely different set of clinics than Google's AI Overview; the two barely overlap.
The captured per-unit Botox price range for each of 31 DFW cities, from live AI answers.
The numbers behind the shift to AI answers: adoption, zero-click growth, and what it means for aesthetic clinics.
An honest breakdown of what Answer Engine Optimization costs (DIY vs. agency vs. specialist) and what you're actually paying for.
Answer Engine Optimization vs. Generative Engine Optimization: the terms, the overlap, and which matters for a local clinic.
Plain-English definitions of the AI-search terms every med-spa owner keeps hearing: answer engine, AI Overview, GEO, and more.
Estimate a Botox treatment cost by area and units, using real DFW market ranges.
Any industry, any city. See who AI names instead of you, in about a minute.