Measure it the way you'd measure SEO, but across the AI engines and over time. The signals that matter: how many of your patients' real questions name your clinic versus a competitor, across ChatGPT, Perplexity, Gemini and Google's AI; your share of voice against the clinics you compete with; and whether that's moving month over month. Because AI answers shift, one check isn't enough — you track the dated trend.
Four things make up an honest AI-visibility scorecard. First, your named-in rate: of the real questions patients ask in your city ("best Botox in [city]," "lip filler near me"), how many name your clinic at all. Second, share of voice: when the AI names a handful of clinics, how often you're one of them versus the specific competitors it keeps naming. Third, per engine: ChatGPT, Perplexity, Gemini and Google's AI often disagree, so a single-engine read is misleading — track each. Fourth, and most important, the trend: the answer that names you this week may not next week, so what matters is the direction over months, not any one snapshot.
You don't need expensive software to start. Pick your 5–10 real buyer queries, ask them in each engine, and write down who gets named and whether you do — with the date. Re-run it on the same day each month and compare. (For the ChatGPT/Bing side, Microsoft's Bing Webmaster Tools now reports some AI-answer performance, which helps.) The whole discipline is consistency and dating every capture, because without a dated before and after you're guessing — and so is anyone who tells you "you're showing up in AI" without showing you the receipts.
This is also how you hold any vendor — or yourself — accountable: real movement is a dated before/after across the engines, not a vague reassurance. Measurement is how you know whether the work is paying for itself. Our free AI-visibility audit gives you that starting line today: the dated named-in and share-of-voice picture across ChatGPT, Perplexity, Gemini and Google's AI for your city, so every month after is measured against a real baseline.
See where your clinic stands
Check in 30 seconds whether AI names your clinic for treatments in your city — we work with only one clinic per city.
Related