Today, for "how much does Botox cost in Plano", Google's AI Overview says Botox runs $10–$18 per unit ($200–$900 a session) and pulls those numbers from 14 sites — leading with:
Original Skin is not cited. Your future patient reads Google's AI answer, sees those clinics' names and prices, and books one of them — before they ever find you. Those clinics didn't get there by accident: it comes down to how their information is published for AI to use.
And that patient is worth more. People who arrive from an AI recommendation convert up to ~4.4× more often than a regular search click (Semrush, 2025) — the AI already did the comparison for them, so they show up closer to booking.
Run the search yourself → This is live — you'll see exactly what your patients see.
It's the same in ChatGPT and Perplexity — and in the Gemini AI that now powers Siri on every iPhone. They all answer from the clinics that make their content AI-readable.
Here's ready-to-paste structured data for Original Skin. It helps AI understand who you are — a useful foundation, but not what wins the citation. The bigger lever is the dedicated cost page + corroboration the clinics above have (and that we build for you). Drop this into your site's <head>, fill the three placeholders, to start:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"@id": "https://originalskindfw.com/#business",
"name": "Original Skin",
"description": "Medical spa in Plano, TX offering Botox, dermal fillers, and aesthetic treatments.",
"url": "https://originalskindfw.com",
"telephone": "REPLACE_WITH_YOUR_PHONE",
"address": {
"@type": "PostalAddress",
"streetAddress": "REPLACE_WITH_STREET",
"addressLocality": "Plano",
"addressRegion": "TX",
"postalCode": "REPLACE_WITH_ZIP",
"addressCountry": "US"
},
"medicalSpecialty": "Dermatology",
"priceRange": "$$"
}
</script>
That's one business entity, by hand. Renownly does this across your whole site — every treatment, every FAQ, all verified against your real facts, then tracked monthly across Google, ChatGPT, Perplexity & Gemini. Want the rest done for you?
Ready to move now? The $497 AI Visibility Sprint gets your dedicated cost page + structured data built, published, and the corroborating sources submitted in 10 business days — or your money back. Credited toward CORE if you continue. One clinic per city, first come. · Or run a free 30-second scan.
Your future patients have stopped scrolling ten blue links. They open ChatGPT, Perplexity, or Google's AI Overview and ask one question — "What's the best med spa in Plano for laser resurfacing?" — and act on the single answer the AI gives back.
That's a problem and an opening. The clinics that get cited in AI answers over the next few months will compound a lead that's very hard to unseat. Right now, almost no one in your market has claimed it.
You have a genuinely strong offering: 24+ treatments on the menu, from Pixel laser skin resurfacing, Clear + Brilliant, and HydraFacial to Botox, Juvederm, Kybella, Ultherapy, CoolSculpting, and PDO thread lifts. Your name, your Chapel Hill Blvd address, and your phone (469-809-2699) are all clear to a human reader. But when an answer engine assembles a recommendation, it needs to pull specific, structured facts — what you treat, who treats it, what it costs, why you're a fit — and confidently attribute them to you. On that axis, your site gives the AI almost nothing to work with.
We checked your homepage and your /services page — neither contains a single <script type="application/ld+json"> block. There's no MedicalBusiness, LocalBusiness, or Service markup. This is the machine-readable layer AI engines trust most to extract who you are, what you treat, and where — without it, you're guesswork.
There are no question/answer pairs on the site and no FAQPage schema. AI answer engines pull patient-question answers — recovery time, candidacy, "does it hurt," cost — straight from FAQ markup. With none present, those answers about your treatments get sourced from other Plano clinics.
Your services page lists 24 treatments — but each is just a card heading with a "Read More" link. There's no candidacy, recovery timeline, mechanism, or pricing in extractable text. An AI literally cannot answer "how much is laser resurfacing at Original Skin?" because the detail isn't there to read. Those high-intent buyer prompts are forfeited.
There's no llms.txt file, and your robots.txt names zero AI crawlers (no GPTBot, ClaudeBot, PerplexityBot, or Google-Extended directives) and includes no sitemap link. Worse, the line Disallow: /*? blocks any URL with a query string. This is the cheapest, fastest layer to fix and you have none of it.
There's a "Meet the team" link, but no provider names with credentials (MD, NP, RN, board certifications) appear in readable text — the only first names on the site show up inside testimonials. AI engines weight expertise and trust signals heavily for medical topics. Competitors like Raven Med Spa lead with "double board-certified" front and center; you give the AI nothing to attribute.
We ran the queries. For "best med spa Plano TX" and "laser skin resurfacing Plano," answer engines lean on the sources they can parse cleanly: structured clinic sites, high review counts, and the "best med spa" listicles. The names that surface repeatedly carry signals AI can read — U Med Spa leads with 1,000+ five-star reviews, Elase with 9,000+, Raven with a double-board-certified physician, and MEDSPA 33 with a machine-readable site. Original Skin does appear in the source links, but with no aggregate rating shown, no structured data, no pricing, and no credentialed providers in text, you're the entry an AI is most likely to drop when it narrows to a short list — even where you'd win on actual quality and menu breadth.
The guarantee: every word we publish is grounded only in facts you verify — your real services, prices, and credentials. A verification step rejects anything unsupported before it ships. No invented claims, ever. That's the difference between AEO and the "compliance widget" vendors.
A 15-minute call. We'll show you the exact pages and questions to claim first — and where your competitors are already ahead in AI answers.
Book a 15-minute AI visibility call